Kasper Brandi Petersen

LABFRESH

BedrijfscultuurFinancieringInnovatieStrategie

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Mijn bio

Moved to The Netherlands in 2013 to start my first business. Today I’m the cofounder and co-CEO of LABFRESH, which I own together with my wife and 1.332 investors. We are the most crowdfunded fashion brand in Europe and have customers in 82 countries and offices+stores in Amsterdam and Copenhagen (my hometown).

I’ve been focused on ecommerce and fashion all along. Before starting my businesses I built supply chains across The Middle East and Africa. I hold a master in Strategic Market Creation (Denmark & China) and wrote a book about Chinese Luxury Consumption when I lived in Guangzhou.

Before settling in Amsterdam I also lived in Dubai and Berlin.

Ik kan jou helpen met

Building and scaling an innovative e-commerce brand through crowdfunding and global expansion
Creating a radically customer-centric brand with a transparent, “build in public” approach
Navigating co-founder dynamics (running a company with my spouse) and developing a strong team culture as the business grows
Turning META advertising into a high-performing, omnichannel growth engine

Expertises

Bedrijfscultuur

Financiering

Strategie

Innovatie

Mijn succesformule

Radical customer centricity – I focus on building in public and letting the customers follow along. Being a contrarian, especially rejecting the standard way of doing things. I’m not interested in developing or selling normal products. Ever. The only products worth my time are radically innovative.

Entrepreneurship is a personal growth journey, disguised as a business.

Ervaring

Werkervaring #1

Founder and Co-CEO The Cloakroom

Werkervaring #2

Mijn bedrijf

LABFRESH

Mijn LinkedIn

Naar LinkedIn

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