Kasper Brandi Petersen

LABFRESH

E-Commerce

noord-holland

Bedrijfscultuur
Financiering
Innovatie
Strategie

Beschikbaar

Mijn bio

Moved to The Netherlands in 2013 to start my first business. Today I’m the cofounder and co-CEO of LABFRESH, which I own together with my wife and 1.332 investors. We are the most crowdfunded fashion brand in Europe and have customers in 82 countries and offices+stores in Amsterdam and Copenhagen (my hometown).

I’ve been focused on ecommerce and fashion all along. Before starting my businesses I built supply chains across The Middle East and Africa. I hold a master in Strategic Market Creation (Denmark & China) and wrote a book about Chinese Luxury Consumption when I lived in Guangzhou.

Before settling in Amsterdam I also lived in Dubai and Berlin.

Ik kan jou helpen met

Building and scaling an innovative e-commerce brand through crowdfunding and global expansion:

Creating a radically customer-centric brand with a transparent, “build in public” approach:

Navigating co-founder dynamics (running a company with my spouse) and developing a strong team culture as the business grows:

Turning META advertising into a high-performing, omnichannel growth engine:

Expertises

Mijn succesformule

Radical customer centricity – I focus on building in public and letting the customers follow along. Being a contrarian, especially rejecting the standard way of doing things. I’m not interested in developing or selling normal products. Ever. The only products worth my time are radically innovative.